Sway For brands

Show what you’ve got. Win something real.

Sway is a video challenge app. Answer a challenge with a short video, cheer for your favourites, or start one of your own. Some come with prizes, from cash to a part in a film.

Join the waitlist

Coming to Android and iPhone

Demo challenge asking people to show their most useless talent. Demo video response with a winner badge.

How it works

One challenge, start to finish.

Sway asked for your most useless talent. Here’s what happened.

  1. Demo video challenge asking people to show their most useless talent.

    A challenge goes up

    Sway asks for your most useless talent. Anyone can post a challenge: people, creators or brands.

  2. Video responses to a demo challenge, with heart reactions.

    People answer with videos

    Tap Move, record and post. Viewers send hearts to the ones they love.

  3. Demo response showing a winner badge and 46 hearts.

    Ben wins with 46 hearts

    This one went to the most hearts. In other challenges, the host picks the winner.

For everyone

Find a challenge that’s your thing.

  • Watch something unexpected

    Wedding toasts, auditions, dance moves, first-date ideas and hot takes, each answered by real people in their own way.

  • Give it your take

    Seen one you can’t resist? Record a short video and you’re in.

  • Cheer for your favourites

    Send hearts, laughs and fire. When a challenge is decided by hearts, yours count.

  • Play for a prize

    Cash, products, even a role. Every challenge shows what’s on offer and how the winner is picked before you enter.

Join the waitlist
Demo dance challenge with a £500 prize.
Show us a dance step we all want to tryWin £500
Demo challenge from Rhea asking for a first-date plan on a £20 budget.
Plan a first date for £20Win a date with Rhea
Demo casting challenge from Leena for the role of a nurse.
Audition for a nurse roleWin the part

For creators

Let your followers answer back.

Post a challenge and your followers reply with videos. Pick your favourites, take the best into another round and show everyone who won.

  • Ask for anything

    A dance, a joke, a hot take, a design brief. Ayaan, a graphic designer, asks his followers to send him ideas to draw.

  • Set your own rules

    Choose the prize, and whether the most hearts win or you pick.

  • Build up to a finale

    Shortlist your top 10 and take the best into Round 2.

  • Enter brand challenges

    Answer challenges from brands, like a runway walk for a modelling contract.

Join the creator waitlist
Demo challenge from a graphic designer asking for a design brief.
A designer asks for briefs
Demo notification showing that a participant has reached Round 2.
The best answers go through to Round 2

For brands

Post one challenge. See who shows up.

Set a challenge and a prize. People answer with videos made for your brand, and you see their work and how others react to it before choosing who to work with.

Join the brand waitlist

Finding creators today

  • Search for influencers one by one
  • Message and negotiate with each
  • Pay before you’ve seen their work

On Sway

  • Post one challenge with a prize
  • People answer with videos for your brief
  • Watch the work first, then choose who to work with
Demo runway challenge from the fictional brand Morrow Lane Studio, offering a modelling contract.
Show us your runway walkWin a modelling contract
Demo smoothie challenge from the fictional brand Blendwell, with a blender as the prize.
Share your favourite smoothieWin the blender
Demo prize details showing a Blendwell blender and a product video.
One tap on the prize shows the details

Morrow Lane and Blendwell are made-up brands. Every challenge on this page is a demo from our test app.

Waitlist

Be the first to know when Sway launches.

Join the waitlist and we’ll email you when Sway is available on Android and iPhone.

What brings you to Sway?

We’ll email you about Sway’s launch.